Glimpse Into the Future

Project Context

Each year, AIGA makes raw survey data for designers and researchers to review the chart or visualize. Based on the raw data, we wanted to focus on satisfaction levels and salary levels of the designers from year 1-4. By creating a data-driven design tool kit, we wanted to inform, encourage, and empathize with young designers.

Timeline ⌛

5 weeks – Spring 2020

Design Tools ✏️

Illustrator
Figma
Indesign

Role ✨

Visual identity
Illustration
Analysis of data
Photography


A Glimpse into the Future: Design Toolkit

Before jumping into the “real world”, have you ever thought about what will happen in the future: your career, salary, or even satisfaction level? Have you ever felt unsure or anxious about your future as a young designer? A Glimpse into the Future is a design toolkit that young designers, specifically college students, can interact with to get more clear direction and information on their future career. With a specific user journey given, users can interact with the tools in the box in a meaningful way.

Design Tree Poster

The deicison tree poster is the first tool that users can interact with. For young designers who are unsure of what disciplines they are interested in, they can follow a decision tree to see which discipline matches them.

Tarot Cards

From a stack of tarot cards, young designers can pick out the discipline they got from the decision tree poster or the discipline they are interested in. The tarot cards communicate our AIGA data on designers’ satisfaction and salary. The front of the cards has tarot card illustrations that communicate jokes related to each discipline. The back of the cards has satisfaction level data related to each discipline. Users can find out more about the salary levels in relation to each discipline; users can scan the AR tag to find out more.




Designer’s Guide Book

It doesn’t just end with the tarot cards. There’s more! The Designer’s Guidebook provides more qualitative information for designers. It includes common designer questions, important resources for each disciplines, tips/list of skillsets needed for designers.

Fortune Teller

The foldable fortune tellers are fun, take-home elements. Users can interact with the fortune tellers if they are stuck in a creative rut.  




00. RAW DATA

What is the state of design? – AIGA

Every year, AIGA releases a data of designers to understand the state of design and designers today. After downloading the pdf for its data, I was surprised the number of designers who participated in the survey. Our next step was to figure out how to narrow down our scope


01. ANALYZING DATA

What can we learn through the data?
How can we visualize this data in a creative/engaging way?

By keeping these questions in mind and the AIGA Design Census, we decided that we wanted to focus on the data category that is both subjective and related to emotions. Based on our own experience as young designers, we were always curious on the category of satisfaction levels of designers, especially the relationships between satisfaction levels and salary levels.


02. THEME

What concerns young designers?
“I wish I can see the future.” – @youngdesigners

After analyzing the data, we found out there is a significant decrease of satisfied designers compared to previous years. Observing this data, we realized there is a lot of people experiencing uncertainty and stress, and at the same time, we were concerned about our future.

As young designers ourselves, we always had the experience of feeling concerned/insecure about our future. There are instances when we say “Will I get a full time job?” or “I wish I can see the future”. We wanted to lessen the stress for those who have similar concerns as us. This led us to select our user group as undergraduate students going into the real world. 

“Real world can be hard, but you are not the only ones.”

There are instances when we say, “Will I get a full time job?” or “I wish I can see the future”. This also led to our idea of fortune telling; how can we create an print experience that informs and empathizes with young designers? We decided to connect the theme to not only fortune telling, but also dry/satirical humor to relieve young designers. The project is essentially a guide/fortune teller that helps young designers to “listen up, the real world can be hard, but you are not the only ones” 

03. DATA ANALYSIS

We parsed the data of young designers from year 1 to 4.


After selecting our theme, we parsed the data of young designers who worked in industry from year one to four into three categories: satisfaction levels, salary levels, and their disciplines. It was interesting to see how each discipline had different number of designers within the total of 9,429 designers. 

04. VISUAL SYSTEM

We found a visual system aligns with the theme of fortune telling.

After moodboard, we created a visual system that reflects the mysteriousness of fortune telling and tarot cards.
05. USER JOURNEY

How will the users interact with the tools in the kit?

The user journey reflects the order in which peope will interact with the elements in the tool kit box. Since we wanted college students to interact with the tools in the box, we decided to create a box that can be placed in a design office or studios.



Special Thanks to:

Team: Mimi Jiao (AR, Visual identity, Data Visualization) , Sophia Kim (Visual identity, Data Visualization), and Jenni Lee (Visual identity, Illustration).

Thank you Kyuha Shim for support and guidance!